Thirty Tigers provides full service distribution of physical and digital audio and video releases via our exclusive relationship with RED Distribution, an independent company wholly owned and supported by Sony. All physical inventory is housed and processed at Sony distribution centers in Pittman NJ, Carrollton GA, Bowling Brook Ill. and Fresno CA. RED distributes Thirty Tigers releases to all 50 states and Canada.
Partner and VP of Sales Bob Goldstone oversees Thirty Tigers physical Distribution. Bob oversees the physical product from manufacturing to the marketplace. He works closely with RED and our clients to ensure that the correct amount of physical product is shipped to the appropriate accounts and locations. He also maximizes sell through by implementing the most appropriate co-op and marketing initiatives at brick & mortar retail.
Thirty Tigers oversees a schedule of crucial, time sensitive goals, provides marketing guidance and offers an organizational hub to help ensure each releases' maximum exposure. With each release, we provide inventory control, from the initial manufacturing to the maintenance of inventory levels in Sony distribution centers and at brick & mortar stores.
On the digital distribution side, Thirty Tigers oversees a release's presence on all major digital service providers in North America and beyond. Under the guidance of Director of Digital Retail TJ Flood, Thirty Tigers' online marketing staff along with RED's digital retail team, works to secure special placement, editorial coverage, and other promotional opportunities that help highlight a release at digital retailers.
Thirty Tigers also plays a crucial role in the marketing of an album outside of retail. Lead by Director of Digital Media Katy Kirby, Thirty Tigers works to explore cross-promotional opportunities, advising on as well as implementing advertising campaigns, creating and implementing promotions (contesting, giveaways, etc), strategically placing extra content where it is best used, managing lifestyle campaigns in relevant markets, and advising on effective social networking strategies. We also work with our clients to help them construct the most effective team to help publicize their release and promote them to radio. In house publicity and radio services are offered by industry veterans Traci Thomas and Lindsay Reid, respectively. Please see the publicity and radio pages for more detailed info.